mParticle

Send your mParticle events to Kubit one of two ways:

• Snowflake integration. Use mParticle's Snowflake integration to forward all events to a Kubit Snowflake account.

• Direct Connect. If you already store mParticle event tables in Snowflake, BigQuery, or Databricks, share them with Kubit through the matching Connect to CDW guide.

Snowflake integration steps

1. Kubit provides the Snowflake credentials for the destination.

2. Follow the mParticle setup steps to add the integration.

3. By default, the integration starts loading data from the time it is enabled.

mParticle writes all data into a single JSON column in a Snowflake table. The data is queryable, but it usually needs some modeling to perform well over large datasets.

Historical data

Work with your mParticle Customer Service Manager to load historical data.

Why Direct Connect

If you have already modeled your event data, connect to your cloud data warehouse directly. You keep full control of your data model and no modeling is needed on the Kubit side.

Next steps

• Connect your warehouse: Warehouse Native

• Resolve users across platforms: Cross Platform User Tracking